Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

Maverick "car guy" Bob Lutz still pulls no punches
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Lutz began his automotive career in September at GM, where he held a variety of senior sales and marketing positions in Europe until December From until , Lutz held a variety of positions at Ford Motor Company.

Bob Lutz: Guts in the Sky as Well | Airport Journals

His last position was executive vice president of truck operations. Lutz joined Chrysler in as executive vice president and was shortly thereafter elected to the Chrysler Corporation board. Prior to rejoining GM as vice chairman on September 1, , Lutz was chairman and chief executive officer of Exide Technologies.

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Lutz rejoined GM as vice chairman of product development. On November 13, , he was named chairman of GM North America and served in that capacity until April 4, , when he assumed responsibility for Global Product Development.

On July 23, , he was appointed vice chairman, marketing and communications, and on December 4, , he was named vice chairman, specially assigned to advise on design and global product development. He received an honorary degree of doctor of management from Kettering University on June 21, , and an honorary doctorate of law from Boston University in The SAE Society of Automotive Engineers Foundation named him the recipient of its Manufacturing Leadership Award, which recognizes individuals who have made meaningful contributions to the development of the automotive industry.

He also served as a jet-attack aviator in the United States Marine Corps from to and attained the rank of captain. He fills his how-to book with plenty of examples from his Chrysler days, making it a provocative page-turner that any businessperson can relish. This book is a must-read for every executive! Robert Lutz tells of his almost embarassing past as the oldest person in high school He graduated at age 22!

But the real point of this book is to point out what's wrong with American business and modern society and how to fix the problems. Unlike most other books of it's type, GUTS really does provide sensible solutions not from an industry observer, but from an insider who knows how it all works. Written in a humourous and upbeat tone, GUTS should be required reading for all Fortune executives. As a business major, I am constantly studying the theoretical side of business.

It was quite refreshing to read about a guy who challenges some of the old corporate attitudes and pushes for positive change within businesses.

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I also enjoyed reading about his philosophies regarding where our country's youth is heading, education in America, America as an international player, and the future of business. A definite great read for anybody involved in business or life in general.

As an automotive broadcaster and historian it was my pleasure to write the review of Bob Lutz's book for the October issue of "Car and Driver" magazine. While most people may not be aware of Mr.

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Lutz's contributions to the industry, those inside of the car business know he has been the most influential individual the car business has offered us in the past twenty five years. In addition, while other's have published their books of "business wisdown" that were full of abstract theories on how to succeed, what Bob Lutz gives the reader to chapter after chapter of his common sense approach to business. Fortunately Lutz's "Rules of Business" don't apply only to the automobile industry.

They would apply to any company trying to move themselves forward. In a perfect world every company in America, whether small or large, would buy a copy of Mr.

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We learn best by example, but it is wise to look into the lives of others and understand the outcomes of their lives as a result of their character or lack of it. About This Item We aim to show you accurate product information. The louder the noise, the cloudier my future feels. Shop Our Brands. Utterly fantastic and hilarious. Consolidate : Harness the power of MegaBatching.

Lutz's book and distribute it to every employee. It is the finest book on corporate wisdown since Robert Townsend's "Up the Organization" over 25 years ago. It is a shame that a talent like Bob Lutz has retired. The automobile industry will miss him and his talents tremendously. It's been a long time since I have had an overwhelming desire to pick up a yellow marker and highlight paragraph after paragraph in a new book.

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Lutz, I realized that this was going to be one of those books. Lutz shares his insights in an imaginative way that challenges the reader to ponder the author's comments long after the book has been put aside. This is NOT just a book about the automobile industry; it is a book about common sense--both in business and in life. I know I will be referring to my marked-up copy for many years to come. Please be sure to put your name in this book, because you will want to share it with your friends and business associates Better yet, it will be the perfect holiday gift for your boss, co-workers, and friends in the business world.

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